Ī new project was then conceived that centred on a story-driven theme. He pitched the idea to Lego, but it was initially implemented as Slizer/Throwbots in 1999 and RoboRiders in 2000. What if you got a box full of spare parts and built a living thing?". I thought of this biological thing: The human body is built from small parts into a functional body just like a model. He recalled, "I was sitting with LEGO Technic and thought I would love to build a character instead of a car. The concept for Bionicle originated in an idea by co-creator Christian Faber that was named Cybots, a line of humanoid action figures with attachable limbs and ball-and-socket joints. However, the royalty payments to Lucasfilm marginalized Lego's profits, prompting them to conceive their own story-driven themes. Their initial attempt was the space opera franchise Star Wars, which became an instant success. Bionicle's success prompted subsequent Lego themes to utilize similar story-telling methods.Īfter suffering a ten-year downturn in the 1990s, the Lego Group went forward with the belief that a theme with a storyline behind it would appeal to consumers. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe.
Unlike previous LEGO themes, Bionicle was accompanied by an original story told across a multimedia spectrum. Despite a planned twenty-year tenure, the theme was discontinued in 2010, but was rebooted in 2015 for a further two years. Over the following decade, it became one of Lego's biggest-selling properties turning into a franchise and playing a part in saving the company from its financial crisis of the late 1990s. Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in late 2000, and in the Americas in 2001. Bionicleīionicle was a line of Lego construction toys, marketed primarily towards 8-16 year-olds. For video game, see Bionicle (video game).
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